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Airbnb's seed round investor pitch deck

I published my version of this classic pitch deck on SlideShare on March 12, 2015. It's now approaching 8,000,000 views. Someone views it every 15-20 seconds, 24 hours a day, seven days a week. It got a couple of views in the time it took you to read this paragraph ;)

Airbnb Pitch Deck — Cover Slide

What do you do? Keep it simple.

Airbnb pitch deck template. Cover slide.

Airbnb Pitch Deck — Problem Slide

What are the three biggest problems you solve?

Airbnb pitch deck template. Problem slide.

Airbnb Pitch Deck — Solution Slide

What do you offer? Who do you help? How do you help? Why will they care?

Airbnb pitch deck template. Solution slide.

Airbnb Pitch Deck — Market Validation Slide

Is there a market for your solution? How many potential customers are in that market? How are people solving the problem today? Use numbers. Show sources.

Airbnb pitch deck template. Market Validation slide.

Airbnb Pitch Deck — Market Size Slide

Where does your market fit in the bigger picture? How big is the market for *your* solution? Use numbers. Show sources.

Airbnb pitch deck template. Market Size slide.

Airbnb Pitch Deck — Product Slide

How does your product work? Show the key three steps in your primary user's workflow.

Airbnb pitch deck template. Product slide.

Airbnb Pitch Deck — Business Model Slide

How will you make money? What are your unit economics? Keep it simple. Multiple your potential customer count by your average revenue per customer.

Airbnb pitch deck template. Business Model slide.

Airbnb Pitch Deck — Adoption Strategy Slide

How will you drive customer awareness and demand for your product? Be specific on your Marketing and Sales strategy and tactics.

Airbnb pitch deck template. Adoption Strategy slide.

Airbnb Pitch Deck — Competition Slide

Who are your main competitors? Why will customers choose your product over the competition?

Airbnb pitch deck template. Competition slide.

Airbnb Pitch Deck — Competitive Advantages Slide

What other advantages will help you dominate your market?

Airbnb pitch deck template. Competitive Advantages slide.

Airbnb Pitch Deck — Team Slide

Does your team have the experience and expertise tp pull this off? What startup experience do they have? What domain experience? Do you have proven leaders in place for all key functions including Marketing, Sales, Customer Success, and Product Development? Include advisors in a separate section.

Airbnb pitch deck template. Team slide.

Airbnb Pitch Deck — Press Slide

What are key influencers saying about your company and product?

Airbnb pitch deck template. Press slide.

Airbnb Pitch Deck — User Testimonials Slide

What are users saying about your product?

Airbnb pitch deck template. User Testimonials slide.

Airbnb Pitch Deck — Financials Slide

How much are you raising? What will you do with the money? Be specific on the customer and revenue growth you expect to achieve with your investment — and how long it will take.

Airbnb pitch deck template. Financials slide.


Less is more. Keep your content simple and don't overwhelm your story with complex design. Make sure your deck proactively answers common investor questions and objections before they get asked.

Need more help? Check out my free Pitch Deck Guide for more hints and tips on what to include in your pitch deck. If you need a helping hand, check out my pitch deck coaching services.

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