Get specific on your pitch deck GTM slide

Learn how to enhance your GTM slide by getting specific with conversion data. Show and tell vs. tell only.

Example

You sell SEO services.

One of your GTM tactics is to offer a free self-service SEO Scorecard that provides potential clients with a quick summary of where they might need SEO help.

Compare and contrast the two GTM slide approaches below. As an investor, which one would you find more compelling?

Approach 1

GTM: How we'll build awareness and demand:

(1) Free SEO Scorecard.

Approach 2

GTM: How we'll build awareness and demand:

(1) Free SEO Scorecard

• 10K landing page impressions (last 6 months)
• 1K (10%) prospects generated a scorecard
• 270 (2.7%) prospects converted to paid customers
• $950 average ARR and $3.4K LTV for these new customers with $0 CAC

TLDR

Don't just list your tactics customer acquisition tactics. Include actual or projected conversion rates and CAC/LTV.

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