Why the investor is always right

The customer is always right. And when you're a founder asking for money, your customer is the investor.

So never, ever think that investors 'don't get it.'

Any communication problem is yours, not theirs.

So you must set your ego aside and own it.

With that in mind, keep refining your deck until it proactively answers every investor question before they think to ask it:

• What you do.
• Who you help.
• The problem you solve.
• Your unique solution and competitive advantages.
• How your product works.
• How you make money.
• How big you can get.
• How you'll acquire and retain customers.
• Why your team is the right team to make this happen<./li>
• How much you need and the progress you'll make with the funds, etc., etc.

If you're not sure what those questions are, check out my free pitch deck template. It includes the investor questions you must answer on each slide plus sample content for a fictitious startup to help bring the answers to life.

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